The Scotland Matters COP26 campaign

Click on the images below to see the background evidence.

SM – billboard THE SNP WOULD PUT SCOTLAND’S LIGHTS OUT (448 x 224 px) (1152 x 768 px) (1)

6 – SM – COP26 – Where’s the SNP promised 130,000 green jobs (1152 x 768 px) (1)

3 – the snp has failed to meet its greenhouse emissions targets for the third year in a row

SM – COP26 billboard Scotland ships out all its steel for recycling abroad (1152 x 768 px)

8 – SM – COP26 – Scottish breeding seabirds have declined (1152 x 768 px)

SM – BILLBOARD cop26 1 in 9 Scottish species face extinction – capercallie (1152 x 768 px)

SM – COP26 billboard Cycling targets have also been missed (1152 x 768 px)

4 – SM- COP26 ONLY 6% OF THE 28,000 DIRECT OFFSHORE WINDFARM JOBS PROMISED BY THE SNP HAVE MATERIALISED (1152 x 768 px)

6 – SM – COP26 OF THE 130,000 GREEN JOBS THE SNP PROMISED BY 2020 ONLY 21,400 EXIST TODAY

SM – BILLBOARD COP26 SCOTLAND IS EXPORTING ALL ITS THROWAWAY PLASTIC TO OTHER COUNTRIES (1152 x 768 px)

Copy of 7 – SM – COP26 – The SNP has failed to protect SCOTTISH wildlife (1152 x 768 px)

2 – SM – cop26 Scotland missed 11 targets on preventing species extinction by 2020

1 – SM – COP26 IN 2017 Sturgeon promised the creation of a publicly owned energy company…

10 – SM – COP26 THE SNP HAS SLASHED £100 MILLION FROM ENVIRONMENT AGENCIES’ BUDGETS

Scotland Matters does not have policy views on global warming.

At COP26 Scotland’s devolved government, a coalition of the Scottish National Party and Scottish Greens will seek to convince delegates and the media that they have great plans for meeting Net Zero commitments, but they are unable to do more unless they win independence from the UK.

The truth is that the SNP/Greens have failed to meet their targets through a combination of exaggeration and incompetence and the Scotland Matters MET ZERO campaign will highlight these, with evidence to back up our claims.

Our SNP MET ZERO campaign reached almost 1 million people on social media and arguably led the way in the push back on Nicola Sturgeon’s frenetic, virtue-signalling, selfie assault on COP26 delegates.

Our thanks to everyone who donated £5,160 to our COP26 Fundraiser. Here is what we did with your money – plus some of our own reserves.

Emailed regular “SNP MET ZERO” update emails to 500 environmental journalists, activists, CEO’s and politicians during the conference.
Added new “MET ZERO” and “SNP FAIL” pages to our website with striking images hyperlinked to evidence.
An advan tour of Scotland displaying images from our MET ZERO page.
Commissioned the “Who put the lights out?” report, published in the Scotsman, Think Scotland, The Critic Magazine and Politics.co.uk that highlighted the dire consequences of independence on Scotland’s energy security; in particular, the lack of transmission infrastructure, reliance on wind and no connection to the National Grid. A big thanks to Brian Monteith and Paul Spare for their support and advice on this.
Our MET ZERO images featured heavily in Leo Kearse’s Video lampooning the SNP’s environmental record. It’s had over 25,000 views on YouTube

How do we know our campaign was effective?

Over 500k Twitter shares and impressions.
Reached a Facebook audience of 448k Including 46k new people outside the “echo chamber”, using paid advertising.
9,996 visits to our website during the 13 days of COP26 and an additional 89 subscribers to our weekly newsletter. In fact, with our combined web views and newsletter engagement, we have reached well over 250k people in the past two years.
We upset The National readers enough to suggest we use “dark” money to fund our activities. The Guardian and The Times also reported on this. We received an apology from The Times for factual inaccuracies that you can view by clicking here.

Help keep us fighting the SNP. CLICK HERE TO DONATE

Click on the images below to see the background evidence.

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The Scotland Matters COP26 campaign

How do we know our campaign was effective?